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Privacy Policy

Last updated: October 2026

How They Lost It ("we") runs this website. This policy explains what we collect and why.

What we collect

When you visit, standard technical data (IP address, device, browser, pages visited, referring link) may be processed by us and by our link-tracking provider to measure which content and links perform. If you join our newsletter, we store your email address. The BMI checker runs entirely in your browser. We do not store your height or weight.

Third parties

When you click through to a treatment program, you leave our site. That company handles your health information under its own privacy policy and terms. We never see your questionnaire answers or medical information.

Cookies

Our tracking provider may use cookies or similar technology to attribute clicks and sign-ups. You can block cookies in your browser settings.

Your choices

You can unsubscribe from emails at any time via the link in every email. To request access to or deletion of your data, contact us at hello@howtheylostit.com. California residents may exercise rights under the CCPA/CPRA. We do not sell personal information.

Children

This site is intended for adults 18+.